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The new owner of Direct Meda A.D. will be media group of Mr. Krassimir Guergov

24.09.2013 | 17:50


The new owner of Direct Media A.D., formerly part of Multikom Group DOO, will be media group of Mr. Krassimir Guergov.

Mr. Guergov, who has been in the media business since the early 90s, and who has brought the largest foreign investors to the Bulgarian media market, is a long-time partner of the Bulgarian Central European Media Enterprises (CME) as well as News Corporation, the prominent media companies operating in Central and Eastern Europe.

Mr. Krassimir Guergov is also a shareholder in bTV Media Group, which is a leading media company with 44% share in the Bulgarian market. He is the President of the advertising agency Kres, which is the first full service independent Bulgarian agency. Mr Guergov is a partner in the largest media agency Piero 97, as well as in the leading outdoor media operator JC Decaux. In his companies in Bulgaria, Mr. Guergov has approximately 1,000 employees.

Mr. Krassimir Guergov is a pioneer of golf development in Bulgaria and serves as the President of Bulgarian Golf Association.

Direct Media is a multimedia communication company from Belgrade with its affiliates throughout the region. The company has about 150 employees in 7 countries, and as of 2010 it has positioned itself among the 30 biggest companies in Serbia. Direct Media is the leader in communication and media planning, as well as in media buying in the region. Established in 2001, Direct Media has been long term partner of the biggest media providers and advertisers in the region, as well as leaders in each of the most important advertising categories. Direct Media has always been striving to set new standards in its field of business, as well to implement latest and most efficient advertising solutions.

"I believe that getting hold of Direct Media is a significant business acquisition that will allow us further expansion and gaining of new competitive advantages not only in Serbia, but in the regional media and advertising market. The high standards of the operations of our media group and consistent focus on the needs of customers and consumers will stay the priorities of our business strategy. The company Direct Media will be managed by a strong local management team, led by the international board of directors in which key members will be well-known professionals in media business, the long-time partners of our global network. This business decision is a part of our regional expansion strategy, which aims to make Direct Media the media and advertising market leader in the South-East Europe", said Mr. Krassimir Guergov.

By this business arrangement Direct Media A.D. opens a new chapter in the functioning of the media and the advertising market in Serbia and the region. This foreign investment opens a window of opportunity for a free market competition between "the best and the fittest".

"The fact that Direct Media is going to be a part of a large and prominent media group, and that already established team will be enriched by the top international managers will help Direct Media to continue development in accordance with the top international standards and, together with our customers and partners, to achieve better business results. This agreement between Mr. Guergov and "Multikom Group" Ltd. represents the end of a successful entrepreneurial story and illustrates how foreign investors can be successfully brought to Serbia. At the same time, it is also a significant step forward in further connection of the regional media market and communications.

All segments of business and cooperation with clients and partners remain the same. This is an opportunity to express our appreciation and gratitude to all clients and partners for their professionalism, patience and understanding of the challenges and changes that Direct Media has been going through in the recent past. I also want to stress that changing the owner will have no impact on the contracts of Direct Media employees and the security of their jobs and professional engagements", said Ms. Jadranka Drini?, CEO of Multikom Group Ltd.